Vol. 01 · No. 24 Brooklyn, NY Brooklyn, New York
● Local AI Search Audit · Free · 20 minutes
Problem Work Pricing Journal What is GEO?
SIGNAL/AI
About Refer Audit Book
Issue 04 / Brooklyn / AI Search Quarterly

When Brooklyn asks ChatGPT, your competitors answer.

Customers now ask AI who to call. Signal makes sure that answer is you.

See if AI is recommending your competitors →
Free audit. 20 minutes. No deck, no pitch — just what AI says about your business, today.
ChatGPT · sample audit
Sample audit replay
04 : 18 PM
U
|
Querying engines
ChatGPT
100%
Perplexity
100%
Google AI
100%
Claude
100%
AI

Cited · sample
Founded
MMXXV
Based
Brooklyn
Operators
01solo
Recommended For
Local service businesses
Sample replay · the prompts Brooklyn asks AI "|" Crown Heights · 04:18 PM
§ 01 · The Problem
this. exactly this.
§ 01

The
Problem.

A patient in Park Slope opens ChatGPT and types "best optometrist near me in Brooklyn." Three names appear. Yours isn't one of them. She calls the first one.

68%
of consumers have used ChatGPT to research a local product or service
43%
use AI search tools like ChatGPT or Gemini daily or more
93%
of Google AI Mode searches end without a click — the answer the machine gives is the only answer most customers ever see

1,2 Yext, AI Search Gains Consumer Trust, July 2025  ·  3 Semrush, Google AI Mode: Early Adoption & SEO Impact, 2025

¹By the time you read this, that conversation has happened again somewhere near your storefront. Multiply it by every "near me" question your customers ask: best dentist, best gym, best private BJJ instructor, best frame shop. The new local search isn't a map — it's a sentence, and someone is being named in it.

²The names AI offers aren't random. They go to businesses with structured data, consistent citations, real reviews, and content written for retrieval. Most local sites have none of these. Signal exists for the businesses who would have shown up — if only the machine could read them.

§ 02 · Selected Work
§ 02

Selected
Work.

Case № 01 · Optometry ★ AI-Cited

Nostrand
Optical.

Crown Heights, Brooklyn
Fig. 01 — The same prompt · illustrative
Before · Mar 2026
"Best optometrist near Nostrand Ave?"
1A national optical chaindirectory listing
2A DTC eyewear brandstorefront
3A regional optical chaindirectory listing
—Nostrand Opticalnot cited
After · 60 days
"Best optometrist near Nostrand Ave?"
1Nostrand Opticalcited verbatim
2A national optical chaindirectory listing
3A DTC eyewear brandstorefront

An independent practice, open since 2001, that was quietly disappearing from new-customer searches. We redesigned it in Next.js, layered Schema.org for medical-business + product, and shaped pediatric and frame-brand pages as content AI could quote verbatim.

  • 014 rich-result types validated at launch (Google Rich Results Test) — LocalBusiness, FAQ, BreadcrumbList, Product.
  • 02Cited first in AI answers for the practice's core prompts within the first two months.
  • 03AI-optimized content structure and Schema.org markup written to be cited verbatim by retrieval engines.

"As a first-time parent filling my son's prescription, I appreciated Igor's patience and professionalism. The glasses were ready in a timely manner and the entire experience was seamless."

— Verified Google Review ★★★★★
Live · nostrandoptical.com Read the case study →
Case № 02 · Martial Arts ★ AI-Cited

Brooklyn BJJ
Lessons.

Brighton Beach, Brooklyn
Fig. 02 — The same prompt · illustrative
Before · Feb 2026
"First BJJ class Brooklyn"
1A large affiliate academygroup classes
2A Manhattan academygroup classes
3A competition-team gymgroup classes
—Brooklyn BJJ Lessonsnot cited
After · 41 days
"First BJJ class Brooklyn"
1Brooklyn BJJ Lessonsprivate · beginner-first
2A large affiliate academygroup classes
3A Manhattan academygroup classes

A one-instructor, private-lessons program competing with full gyms. We positioned the site around first-timer language — the actual phrasing AI hears from anxious beginners — and shipped a content engine that publishes weekly to stay cited.

  • 01A full library of SEO posts live and indexed at launch, each targeting a "near me" beginner intent.
  • 02GBP verified with NAP-consistent citations across the major directories from day one.
  • 03First ChatGPT citation at 41 days — documented in the case study.

"Joshua is an excellent instructor — very knowledgeable, patient, and able to break down techniques in a way that makes them easy to understand. Every session is extremely valuable."

— Verified Google Review ★★★★★
Live · brooklynbjjlessons.com Read the case study →

The plates.

Every build live Photographed Aug 26, 2026
Nostrand Optical website — dark editorial hero built around a tap-to-call number, for a Crown Heights optometry practice Plate I. Nostrand Optical · Optometry · Crown Heights● live Brooklyn BJJ Lessons website — bold red and black type-driven one-pager for private jiu-jitsu lessons Plate II. Brooklyn BJJ Lessons · Private training● live StayRnR website — deep green hero for a short-term rental investment and management company Plate III. StayRnR · Short-term rentals● live Elmira Décor website — airy interior design studio portfolio with full-width photography Plate IV. Elmira Décor · Interior design● live
4rich-result types validated at launch — Google’s Rich Results Test, Nostrand Optical.
41days from launch to first ChatGPT citation — Brooklyn BJJ Lessons.
1written fact rubric behind every figure on this site — with a corrections log for the ones we got wrong.
5live builds shipped. The four named above are shown with permission.
§ 03 · Pricing
one offer, one operator.
§ 03

One offer,
one operator.

A build + a retainer. The build is the AI-legible site. The retainer is the ongoing site-care and visibility layer: fixes, indexing oversight, reporting, and content or portfolio updates based on what the business needs.

★ Everything you needBuild + Retainer
Signal AIFull Service
Build + Retainer.

A custom AI-optimized website, then ongoing care: fixes and changes, Search Console and indexing oversight, reporting — and content or portfolio updates, based on what your business actually needs. Built to keep you cited in ChatGPT, Perplexity, and Google AI Overviews. Scope-dependent — from a focused 5-page site to a multi-location buildout.

Build $2,500starting price
Retainer $650/ month
  • Custom Next.js site with full Schema.org & GEO markup
  • Google Business Profile setup & weekly post engine
  • Local citation cleanup (consistent NAP across the major directories)
  • Site care: fixes, changes, Search Console & indexing oversight
  • Content publishing or portfolio & press updates — whichever fits
  • Competitor prompt monitoring across ChatGPT & Perplexity
  • Monthly AI visibility report (4 engines tracked)
  • Direct line to the founder (Slack or SMS)

Larger builds (multi-location, 12+ pages) range up to $5,000. We scope it together during the free audit.

Get Started →
§ 04 · How it Works
§ 04

How it
works.

Three moves, in order. Same as it ever was, only the index has changed.

01.

Redesign the site.

A fast, structured Next.js build. Static where it can be, server-rendered where it should be. Every page exists at a clean, retrievable URL with one job, written in the language a customer actually uses.

Deliverable~3 weeks
02.

Add the markup.

Schema.org / JSON-LD for LocalBusiness, FAQ, Product, Service, BreadcrumbList. Geo coordinates, hours, payment, and entity links the AI can verify. The page now says what it is, not just what it looks like.

Deliverable~1 week
03.

Publish content AI cites.

Weekly long-form posts written for retrieval — neighborhood guides, comparison pages, "near me" answers, FAQ depth. Each post is monitored across ChatGPT, Perplexity, Google AI, Claude. Cited posts get reinforced, dead ones get rewritten.

CadenceOngoing · weekly

Book a 20-minute
AI audit.
No pitch.
No pressure.

I'll run your business through ChatGPT, Perplexity, Google AI, and Claude live on the call and show you, sentence by sentence, what AI says about your category, your competitors, and you. If there's nothing to fix, I'll tell you. If there is, I'll tell you what.

FormatGoogle Meet · 20 min
CostFree
OutcomeA written audit, sent within 48h
See if AI is recommending your competitors →